We are are asked all the time how Infusionsoft compares to the other solutions that are out there. Here is a list of the common solutions we consider a competition and how they compare.
MailChimp is a useful tool for customers with simple needs, specializing in pre-designed email templates and integrated surveys. However, MailChimp customers will find many limitations with autoresponder functionality, sales automation, and marketing campaigns. MailChimp has no e-commerce functionality or multimedia ability beyond email. As result, MailChimp is often used as an email tool in conjunction with other software which results in multi-system chaos. A far cry from an All-In-One Sales & Marketing tool.
Constant Contact creates email broadcasts & surveys, with some social media integration. Constant Contact struggles with targeted and personalized marketing. Infusionsoft enables much more robust tagging and campaign building to ensure the right message is reaching the right customers. To achieve a similar outcome, other software would need to be used in conjunction with Constant Contact. Far from an All-In-One Sales & Marketing tool.
Vocus is a competitor in the All-In-One Sales & Marketing tool category, with a significantly larger price tag. With higher initial cost & less setup services, most customers will prefer our Kickstart program to ensure efficient setup. Lending to the price disparity, Vocus requires one full year of services pre-paid on day 1, totaling approximately $3,000. For customers who appreciate 24/7 Support, it isn’t offered until the $30k/yr level. Infusionsoft is built and priced for true small business.
AWeber provides a basic email marketing and autoresponder service. AWeber struggles with targeted and personalized marketing. Manual Infusionsoft enables much more robust tagging and campaign building to ensure the right message is reaching the right customers. To achieve a similar outcome, other software would need to be used in conjunction with AWeber. Far from an All-In-One Sales & Marketing tool.
OntraPort is an email and marketing automator with outdated feel and function. Infusionsoft delivers a more modern and feature packed experience for less cost. OntraPort lacks e-commerce functionality, requiring users to utilize multiple platforms and manage customer and email marketing permissions in separate systems, which is cumbersome and leaves room for error. Infusionsoft provides more features at a lower price.
Salesforce.com is an enterprise sales and marketing platform best known for its CRM product. Their suite of technologies includes tools for sales, customer service, email/mobile/social/web marketing, and sales team resource management. Salesforce integrates with ExactTarget, allowing marketers to create tailored digital campaigns over multiple channels, including email, mobile, social and web. Salesforce is expensive and meant for enterprise applications, not small businesses. Integrating it with other systems can be complicated, leading to multi-system chaos. It also lacks an e-commerce feature.
Act is comprised of 3 separate brands and products for individuals, small businesses and sales teams.
- Act!: contact and customer management
- Act! emarketing: email and social marketing
- Saleslogix: CRM that delivers a complete view of customer interactions with all areas of your company
These 3 separate brands are confusing and complicate implementation (multi-system chaos), even though Act! claims they work in harmony. For small businesses looking for an integrated solution, having to purchase separate solutions is cost prohibitive. Managing 3 separate solutions is also time intensive. Infusionsoft has proven reliability and all the capabilities of Act!, but in one centralized location.
Base positions itself as an all-in-one sales toolbox to track sales, manage customers and grow business. It is a CRM and sales-tracking tool that includes features around lead and customer management, tasks and notes, and sales reporting. Base is an excellent tool for sales, but has little functionality in other areas. It has no email marketing, social or e-commerce capabilities. It can only connect email accounts to integrate mail and contacts; users are unable to create automated email campaigns.
Hubspot is an all-in-one inbound-marketing software aimed at creating more control with less hassle, by consolidating marketing activities spanning the entire sales funnel. Their software provides social, email, content, webpage, SEO and sales capabilities. While the marketing software is powerful, it is expensive and lacks an e-commerce component. In order to sell online or through sales reps, customers must invest in other solutions, which is time-consuming and prone to error. Hubspot also lacks the focus and attention to small business since they are focused on and priced for mid-size and enterprise businesses.
Greenrope is a sales and marketing software for small business. Their application consolidates all business activities into one place. They coin themselves the “first operating system for business.” Their feature list is extensive and cross-departmental (marketing, accounting, etc.). They claim having all these features in a single application makes a small business owner’s life easier, but really, it overcomplicates and makes things chaotic and unfocused. GreenRope’s kickstart package is only 3 hours for $199, nowhere near the level of coaching Infusionsoft users receive.