Social Media Design Cheat Sheet [Free Download]

Posted on March 26, 2015

Trouble designing for social media? Well this cheat sheet guide should be helpful.

Read More

Measure Your Video Effectiveness on Facebook?

Posted on March 13, 2015

I bet many of you didn't know you could measure the effectiveness of your videos on Facebook. What I mean is that Facebook is now providing analytics in your business pages on how people view your videos.  Take a look below. Now you're not only able to see if someone watches your videos, but rather how long they watch it, where they stop watching, if they came back to watch it.  This is a game changer yet again in digital marketing. ...

Read More

We Focus On Education

Posted on March 12, 2015
Cathy Reid

  For New Minas business owner Cathy Reid there has been a lot of changes over the years in business.  Competing with the popularity of big box stores for that consumer dollar when it comes to bed bath and home products. While technology can change the way we do business, there is one thing that remains the same as it was since the beginning of time in retail.  You are selling to people.  From building relationships, to ...

Read More

Your Likes May Decrease on March 12th

Posted on March 6, 2015
Facebook decreasing likes

Facebook is at it again, however initially it may seem like a bad thing, but if you consider it's purpose it will give you a true sense of your actual fanbase. On March 5th, 2015 Facebook announced that they will be removing likes from fan pages of inactive facebook users.  According to their news page they state the following "Businesses use Page audience data to understand what their followers care about. To make audience data even more ...

Read More

Send Grumpy Packing

Posted on March 4, 2015
Grunpy Person

Grumpy employees.  Have you gone to a business and the person working is downright a stick in the mud, a grouch or a couple other choice words we won't say. You think to yourself, "geesh, who p***ed in your cornflakes this morning?" If this is you, then I apologize for what I'm about to say. SEND THEM OUT BACK, or better yet, send them home.  Business is about relationships.  It's about connecting with the customer and making them ...

Read More

Brochure SUCK!, but….

Posted on March 3, 2015

Most brochures you get from a small business downright SUCK!  It's because they haven't been giving much thought into them.  I know several of my brochure in the past were worthy of the HOOVER award! So, what can you do to make your brochure a winner? Here are ten important secrets of successful brochures. Understand your customer. Before you spend any time planning a brochure, make sure you understand your customer. Why would they ...

Read More

10 Tips For Killer Letterhead

Posted on February 26, 2015

A beautiful letterhead can make all the difference to the success of your branding. Here's how to make one. I've gathered together 10 useful pro tips to help you get the most out of your letterhead design, by considering the important aspects of what makes a successful letterhead. There's a huge difference between receiving a letter on standard blank paper, and getting one that sports a beautifully designed letterhead. A letterhead acts ...

Read More

Right Place, Right Time – The Business Karma

Posted on February 23, 2015

The phrase "being in the right place at the right time" can have several different meanings.  For some it's when they find money on the street, or they locate that parking spot at the front of the store on a busy shopping day.  In my story (audio), it's relating to finding something I didn't know I was looking for. You see when your brain has been subconsciously programmed to be triggered by something of interest, it will always be looking ...

Read More

STOP Posting on your Facebook page….until you read this

Posted on January 23, 2015

If you're like many savvy business owners who have been using their Facebook page as a means to grow their business you may have noticed that as time went on you had less and less people seeing your posts.  Don't worry, it's not what you're doing that is causing this.  It's more about what you're not doing. Yesterday January 22nd, I attended a Facebook for Business event put on by Facebook Canada Inc.  They outlined how their system looks ...

Read More

People Like To Touch It

Posted on January 9, 2015

I honestly can't remember the last time someone didn't comment to me after they touched it.  "I've never felt one like this before", them state.  "Your's is so much thicker than most", shockingly they pronounce.  You see I've purposely made my business cards different than many others that you see. I use a stock of paper from my printer that makes them thicker.  I round the corners, I even use spot UV on them to make certain areas shine ...

Read More