Send Grumpy Packing

Posted on March 4, 2015
Grunpy Person

Grumpy employees.  Have you gone to a business and the person working is downright a stick in the mud, a grouch or a couple other choice words we won't say. You think to yourself, "geesh, who p***ed in your cornflakes this morning?" If this is you, then I apologize for what I'm about to say. SEND THEM OUT BACK, or better yet, send them home.  Business is about relationships.  It's about connecting with the customer and making them ...

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Brochure SUCK!, but….

Posted on March 3, 2015

Most brochures you get from a small business downright SUCK!  It's because they haven't been giving much thought into them.  I know several of my brochure in the past were worthy of the HOOVER award! So, what can you do to make your brochure a winner? Here are ten important secrets of successful brochures. Understand your customer. Before you spend any time planning a brochure, make sure you understand your customer. Why would they ...

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10 Tips For Killer Letterhead

Posted on February 26, 2015

A beautiful letterhead can make all the difference to the success of your branding. Here's how to make one. I've gathered together 10 useful pro tips to help you get the most out of your letterhead design, by considering the important aspects of what makes a successful letterhead. There's a huge difference between receiving a letter on standard blank paper, and getting one that sports a beautifully designed letterhead. A letterhead acts ...

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Right Place, Right Time – The Business Karma

Posted on February 23, 2015

The phrase "being in the right place at the right time" can have several different meanings.  For some it's when they find money on the street, or they locate that parking spot at the front of the store on a busy shopping day.  In my story (audio), it's relating to finding something I didn't know I was looking for. You see when your brain has been subconsciously programmed to be triggered by something of interest, it will always be looking ...

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STOP Posting on your Facebook page….until you read this

Posted on January 23, 2015

If you're like many savvy business owners who have been using their Facebook page as a means to grow their business you may have noticed that as time went on you had less and less people seeing your posts.  Don't worry, it's not what you're doing that is causing this.  It's more about what you're not doing. Yesterday January 22nd, I attended a Facebook for Business event put on by Facebook Canada Inc.  They outlined how their system looks ...

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People Like To Touch It

Posted on January 9, 2015

I honestly can't remember the last time someone didn't comment to me after they touched it.  "I've never felt one like this before", them state.  "Your's is so much thicker than most", shockingly they pronounce.  You see I've purposely made my business cards different than many others that you see. I use a stock of paper from my printer that makes them thicker.  I round the corners, I even use spot UV on them to make certain areas shine ...

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I had my mind in the “gutter” today

Posted on November 7, 2014

The day started just like any other.  Coffee, checking email, planning out the days activities.  At that point I didn’t know I’d have to be making the decision I needed to make that day. I’m currently in the process of building a small office space on my property and as the exterior of the structure was nearing completion I was in need of something.  I needed rain gutters for my building.  Under advice and suggestion from other, the ...

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It’s about the why

Posted on October 18, 2014

If you’ve been following the trends in marketing over the last decade you will be sure to have noticed there is a shift in the way businesses have been promoting themselves.  I alluded to it above when I said that people don’t buy what you sell, but rather what it can do for them.  The same is true when you look at why people follow you.  I don’t mean follow you as in sit outside your house at night in a tree waiting for you to walk ...

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Tweet’em Dano! – Are you responsive on twitter?

Posted on October 16, 2014

There are a lot of hands that get raised when I'm talking about social media (more specifically twitter at a workshop).  The posed question is always, how often should I be on twitter.  While there is no right or wrong answer, I do feel that if you're wanting to seriously take on twitter as a social channel for your business, you need to be accessible whenever there is an inquiry or interaction. I don't suggest you wake up in the middle of the ...

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Google Analytics Is Like Free Money

Posted on August 26, 2014

The old catch phrase is, "Time is money" In fact, wasting time is wasting money.  So what if I told you that Google Analytics is an amazing way to see where the traffic to your website is coming from, what they typed in google to get to your site and even what they are doing when they get there. Yes, all that plus many more tidbit of information are available to you, and get this......for FREE (we all like free right!) I'm absolutely ...

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