How Google Can Ruin Your Business

Posted on April 8, 2015 I know the title of this post seems a bit harsh, but I'm serious! Google is at it again with making changes to their search algorithm.  April 21st they will be changing it up so that only mobile friendly websites will get top priority on mobile searches. According to Google Webmaster Central Blog, 60% of searches are being done by a mobile device. So Google wants to make sure the results ...

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How To Know If You’re A Spammer

Posted on March 30, 2015
Spam Attack

You need to be able to rely on this list to give your audience what they want. NOT SPAM THEM.

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Social Media Design Cheat Sheet [Free Download]

Posted on March 26, 2015

Trouble designing for social media? Well this cheat sheet guide should be helpful.

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Measure Your Video Effectiveness on Facebook?

Posted on March 13, 2015

I bet many of you didn't know you could measure the effectiveness of your videos on Facebook. What I mean is that Facebook is now providing analytics in your business pages on how people view your videos.  Take a look below. Now you're not only able to see if someone watches your videos, but rather how long they watch it, where they stop watching, if they came back to watch it.  This is a game changer yet again in digital marketing. ...

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We Focus On Education

Posted on March 12, 2015
Cathy Reid

  For New Minas business owner Cathy Reid there has been a lot of changes over the years in business.  Competing with the popularity of big box stores for that consumer dollar when it comes to bed bath and home products. While technology can change the way we do business, there is one thing that remains the same as it was since the beginning of time in retail.  You are selling to people.  From building relationships, to ...

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Your Likes May Decrease on March 12th

Posted on March 6, 2015
Facebook decreasing likes

Facebook is at it again, however initially it may seem like a bad thing, but if you consider it's purpose it will give you a true sense of your actual fanbase. On March 5th, 2015 Facebook announced that they will be removing likes from fan pages of inactive facebook users.  According to their news page they state the following "Businesses use Page audience data to understand what their followers care about. To make audience data even more ...

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Send Grumpy Packing

Posted on March 4, 2015
Grunpy Person

Grumpy employees.  Have you gone to a business and the person working is downright a stick in the mud, a grouch or a couple other choice words we won't say. You think to yourself, "geesh, who p***ed in your cornflakes this morning?" If this is you, then I apologize for what I'm about to say. SEND THEM OUT BACK, or better yet, send them home.  Business is about relationships.  It's about connecting with the customer and making them ...

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Brochure SUCK!, but….

Posted on March 3, 2015

Most brochures you get from a small business downright SUCK!  It's because they haven't been giving much thought into them.  I know several of my brochure in the past were worthy of the HOOVER award! So, what can you do to make your brochure a winner? Here are ten important secrets of successful brochures. Understand your customer. Before you spend any time planning a brochure, make sure you understand your customer. Why would they ...

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10 Tips For Killer Letterhead

Posted on February 26, 2015

A beautiful letterhead can make all the difference to the success of your branding. Here's how to make one. I've gathered together 10 useful pro tips to help you get the most out of your letterhead design, by considering the important aspects of what makes a successful letterhead. There's a huge difference between receiving a letter on standard blank paper, and getting one that sports a beautifully designed letterhead. A letterhead acts ...

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Right Place, Right Time – The Business Karma

Posted on February 23, 2015

The phrase "being in the right place at the right time" can have several different meanings.  For some it's when they find money on the street, or they locate that parking spot at the front of the store on a busy shopping day.  In my story (audio), it's relating to finding something I didn't know I was looking for. You see when your brain has been subconsciously programmed to be triggered by something of interest, it will always be looking ...

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